Data Protection

This privacy policy explains the nature, scope and purpose of the processing (including collection, processing and use and obtaining consent) of personal data within our online offering and the associated web pages, functions and content (hereinafter collectively referred to as “Online Offer” or “Website”). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is executed. The provider of the online offer and the responsible body for data protection is ALCORNEO Trading GmbH, represented by the managing directors Hartmut Zastrow and Torsten Zoega, Arndtstr. 21, 22085 Hamburg (hereinafter referred to as “provider”, “we” or “us”). The term “user” includes all customers and visitors of our online offer. The terms used, such as “user”, are to be understood as gender-neutral.

We process users’ personal data only in compliance with the relevant data protection regulations in accordance with the principles of data economy and data avoidance. This means that the user’s data will only be processed if legal permission has been obtained, in particular if the data is required for the provision of our contractual services and online services, or is prescribed by law, or if consent has been obtained. We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons. If contents, tools or other means from other providers (hereinafter jointly referred to as “third party providers”) are used within the scope of this data protection declaration and their registered office is abroad, it is to be assumed that a data transfer to the registered office states of the third party providers takes place. The transfer of data to third countries is carried out either on the basis of a legal permit, user consent or special contractual clauses which guarantee the security of the data required by law.

In addition to the use expressly stated in this Privacy Policy, the personal data will be processed for the following purposes on the basis of legal permissions or consents of the user: – The provision, execution, maintenance, optimisation and security of our services, support and users; – The guarantee of effective customer service and technical support. We will only pass on user data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if this is necessary in order to fulfil our contractual obligations towards users (e.g. address communication to suppliers). When contacting us (via contact form or email), the user’s details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise. Personal data will be deleted as long as they have fulfilled their intended use and there are no storage obligations to prevent deletion.

We collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider. We use the protocol data without allocation to the person of the user or other profile creation according to the legal regulations only for statistical evaluations for the purpose of the operation, the security and the optimization of our online offer. However, we reserve the right to subsequently check the log data if there is a justified suspicion of illegal use on the basis of concrete indications.

Cookies are pieces of information that are transferred from our web server or third party web servers to the user’s web browser and stored there for later retrieval. Users are informed about the use of cookies within the framework of pseudonymous range measurement in the context of this data protection declaration. The viewing of this online offer is also possible under exclusion of cookies. If users do not wish cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer. It is possible to manage many online ad cookies from companies via the US website https://www.aboutads.info/choices or the EU website https://www.youronlinechoices.com/uk/your-ad-choices/.

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on activities within this website and to provide us with other services associated with the use of this website and the Internet. Pseudonymous user profiles can be created from the processed data. We use Google Analytics only with activated IP anonymisation. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user’s browser is not merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, they may also refuse the use of cookies by selecting the appropriate settings on their browser, they may refuse the processing of personal data by Google, and they may refuse the use of cookies by selecting the appropriate settings on their browser, and they may refuse the processing of such data by Google by downloading and installing the browser plugin available from the following link: https://tools.google.com/dlpage/gaoptout?hl=en. Further information on the use of data for advertising purposes by Google, setting and objection options can be found on the Google websites: https://www.google.com/intl/de/policies/privacy/partners (“Use of data by Google when using the websites or apps of our partners”), https://www.google.com/policies/technologies/ads (“Use of data for advertising purposes”), https://www.google.de/settings/ads (“Manage information that Google uses to display advertising”) and https://www.google.com/ads/preferences (“Determine which advertising Google shows you”).

We use the marketing and remarketing services (“Google Marketing Services”) of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google’s marketing services allow us to display advertisements for and on our website in a more targeted manner to show users only ads that potentially match their interests. For example, if users see ads for products they are interested in on other websites, they are referred to as “remarketing. For these purposes, when you visit our and other web pages on which Google marketing services are active, Google executes a Google code directly and incorporates (re)marketing tags (invisible graphics or code, also known as “web beacons”) into the web page. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com and googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the user is also recorded, whereby we inform within the scope of Google Analytics that the IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened and only in exceptional cases completely transferred to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google services. The above information may also be linked to such information from other sources. If the user subsequently visits other websites, advertisements tailored to the user’s interests may be displayed. User data is processed pseudonymously within the framework of Google Marketing Services. This means, for example, that Google does not store and process the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google’s point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information DoubleClick collects about users is transmitted to Google and stored on Google’s servers in the United States. One of the Google marketing services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, you will not receive any information that personally identifies users. We use Google’s DoubleClick marketing service to include third-party advertisements. DoubleClick uses cookies to enable Google and its partner sites to serve ads based on users’ visits to this site and other sites on the Internet. We also incorporate third-party advertisements based on Google’s marketing service “AdSens”. AdSense uses cookies to enable Google and its partner sites to serve ads based on users’ visits to this site or other sites on the Internet. Another Google marketing service we use is the “Google Tag Manager”, which can be used to integrate other Google analysis and marketing services into our website (e.g. “AdWords”, “DoubleClick” or “Google Analytics”). Further information on the use of data by Google for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads, Google’s data protection declaration can be found at https://www.google.com/policies/privacy. If you wish to object to the collection of data by Google marketing services, you can use the setting and opt-out options provided by Google: https://www.google.com/ads/preferences.

Use of Facebook social plug-ins Our website uses so-called social plug-ins (“plug-ins”) of the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. You can find an overview of the Facebook plugins and their appearance here: https://developers.facebook.com/docs/plugins

If you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not logged on to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.

If you are logged in to Facebook, Facebook can immediately assign your visit to our website to your Facebook profile. If you interact with the plug-ins, for example by clicking on the “Like” button or making a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook’s data protection information: https://www.facebook.com/policy.php

If you do not want Facebook to associate the data collected through our website directly with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g.

for Mozilla Firefox: https://addons.mozilla.org/de/firefox/addon/facebook-blocker/ for Opera: https://addons.opera.com/de/extensions/details/facebook-blocker/?display=en for Chrome: https://chrome.google.com/webstore/detail/facebookblocker/chlhacbfddknadmnmjmkdobipdpjakmc?hl=enWe use the plugin Jetpack (here the sub-function “WordPress Stats”), which includes a tool for statistical evaluation of visitor access and from Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Jetpack uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is stored on a server in the USA. User profiles can be created from the processed data, whereby these are only used for analysis and not for advertising purposes. Further information can be found in Automattic’s privacy policy: https://automattic.com/privacy/ and information on Jetpack cookies: https://jetpack.com/support/cookies/.

Our website uses so-called social plug-ins (“plug-ins”) of the microblogging service Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). The plugins are marked with a Twitter logo, for example in the form of a blue “Twitter bird”. An overview of the Twitter plugins and their appearance can be found here: https://twitter.com/about/resources/buttons

If you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Twitter servers. The content of the plugin is transmitted by Twitter directly to your browser and integrated into the page. Through the integration, Twitter receives the information that your browser has called the corresponding page of our website, even if you do not have a profile on Twitter or are not logged in to Twitter. This information (including your IP address) is transmitted directly from your browser to a Twitter server in the USA and stored there.

If you are logged in to Twitter, Twitter can assign your visit to our website directly to your Twitter account. If you interact with the plugins, for example by pressing the “Twitter” button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on your Twitter account and displayed to your contacts there. The purpose and scope of the data collection and the further processing and use of the data by Twitter as well as your rights in this regard and setting options to protect your privacy can be found in Twitter’s data protection information: https://twitter.com/privacy

If you do not want Twitter to associate the data collected via our website directly with your Twitter account, you must log out of Twitter before visiting our website. You can also completely prevent the loading of Twitter plugins with add-ons for your browser, e.g. with the script blocker “NoScript” (https://noscript.net/).

Use of Google+ plugins (e.g. “+1” button) So-called social plugins (“plugins”) of the Google+ social network operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) are used on our website. For example, the plugins can be recognized by buttons with the character “+1” on a white or colored background. An overview of the Google plugins and their appearance can be found here: https://developers.google.com/+/plugins

If you call up a page of our website that contains such a plugin, your browser establishes a direct connection to Google’s servers. The content of the plugin is transmitted by Google directly to your browser and integrated into the page. Through the integration, Google receives the information that your browser has called the corresponding page of our website, even if you do not have a profile on Google+ or are not currently logged on to Google+. This information (including your IP address) is transmitted directly from your browser to a Google server in the USA and stored there.

If you are logged in at Google+, Google can assign the visit of our website directly to your Google+ profile. If you interact with the plugins, for example by pressing the “+1” button, the corresponding information is also transmitted directly to a Google server and stored there. The information is also published on Google+ and displayed to your contacts there.

The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights in this regard and setting options to protect your privacy can be found in Google’s data protection information: https://www.google.com/intl/de/+/policy/+1button.html

If you do not want Google to associate the data collected via our website directly with your profile on Google+, you must log out of Google+ before visiting our website. You can also completely prevent the loading of Google plugins with add-ons for your browser, e.g. with the script blocker “NoScript” (https://noscript.net/).

The following information will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you declare your agreement with the receipt and the described procedures. Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. If the contents of the newsletter are specifically described within the scope of registration, they are decisive for the consent of the user. In addition, our newsletters contain the following information: “About our products, offers, promotions and our company”. Double-Opt-In and logging: The registration to our newsletter takes place in a so-called Double-Opt-In procedure. I.e. after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise the changes of your data stored with the Versanddienstleister are logged. Dispatch service provider: The dispatch of the newsletter takes place via the “ALCORNEO Trading GmbH”, Arndtstr. 21,22085 Hamburg (hereinafter referred to as “dispatch service provider”). You can view the data protection regulations of the shipping service provider here.

The e-mail addresses of our newsletter recipients, as well as their further data described in the context of these notes, are stored on the servers of the dispatch service provider. The shipping service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, the shipping service provider may use this data to optimise or improve its own services, e.g. for the technical optimisation of dispatch and the presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or pass them on to third parties. Registration data: To subscribe to the newsletter, it is sufficient for you to enter your e-mail address. Optionally we ask you to enter the following data: First name and surname for the purpose of personalising the newsletter. Date of birth, gender and industry in order to adapt the contents of the newsletter to the interests of our readers. Statistical survey and analyses – The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file which is retrieved from the server of the mailing service provider when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are first collected. This information is used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our nor the shipping service provider’s intention to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users. Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consent to its dispatch by the dispatch service provider and the statistical analyses expire. A separate revocation of the shipment by the shipping service provider or the statistical analysis is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.

It may happen that content or services of third party providers, such as city maps or fonts from other websites, are integrated within our online offering. The integration of content from third-party providers always requires that the third-party providers perceive the IP address of the users, since they would not be able to send the content to the user’s browser without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, the providers of the third-party content can set their own cookies and process the user data for their own purposes. User profiles can be created from the processed data. We will use these contents as data-savingly and data-avoidably as possible and select reliable third-party providers with regard to data security. The following presentation provides an overview of third-party providers and their content, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possible objections (so-called opt-out): – External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of Google Fonts takes place through a server call at Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/. – Maps of the “Google Maps” service of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/. – Videos from the “YouTube” platform of third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

Users have the right, upon request and free of charge, to obtain information about the personal data we have stored about them. In addition, users have the right to have incorrect data corrected, their consent revoked, their personal data blocked or deleted and they have the right to lodge a complaint with the competent supervisory authority in the event that unlawful data processing is assumed. The data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. If you have any questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data as well as revocation of any consent given or objection to a specific use of data, please contact our customer service at the e-mail address “info@alcorneo.de”.

We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or in the event of changes to the service or data processing. However, this only applies to declarations on data processing. If the user’s consent is required or if elements of the data protection declaration contain provisions governing the contractual relationship with the user, the changes will only be made with the user’s consent. Users are requested to inform themselves regularly about the content of the data protection declaration. Status: 20.02.2018